Sleep Support

For this project, I designed a longform webpage focused on the importance of sleep while promoting our Deep Sleep supplement. The design was highly visual and illustration-heavy, ensuring it was engaging and informative. A key challenge was aligning the visuals with a team-produced video, creating a cohesive look and feel across both mediums.

Since the product targeted a broader, younger demographic, we took an experimental approach, stepping away from traditional layouts and trying more modernised, dynamic design elements. To determine effectiveness, we conducted A/B testing, comparing a standard layout with a more bold, contemporary version. This data-driven approach helped refine the design and messaging for maximum impact.